Google’s new Accelerated Mobile Pages, aka AMP, makes websites load fast. Like, really fast. But that speed comes with a few changes to how the open web works. AMP achieves its remarkable speeds in two ways. First, it requires web developers to use a narrow set of web technologies to create pages. Most JavaScript is
Jul03
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What’s it Take to “Go Viral?” 11 Traits to Give Your Idea Wings
The idea is that online word-of-mouth can drive exponential traffic growth and broad media coverage with little or no traditional promotional support, but achieving this requires a certain way of thinking. This article focuses on interactive content, but many of the same principles will apply to other formats. The viral life cycle It’s useful to
